GRAV

Out of art directing photoshoots and designing catalogs, I created endless graphics and simple animations for social media content. With the products always being the focus, I integrated the glass pieces into some of the hobbies and interests of the brand’s audience. Who doesn’t love a laugh while puffing and scrolling?

I was also integral in shaping the marketing team’s processes for batching social media content, opening up creative feedback and reviews, and establishing 1-on-1s to continually improves upon communication, workload, and more.