Diet Coke

As a new designer on the team, I was tasked to create "free-for-all" graphics for Diet Coke’s Pinterest account with no specific direction or strategy. Although I was unfamiliar with previous artwork and the brand's strict guidelines, I poured my creative energy as a collage artist into the graphics. I asked myself, "What would I think is cool for Diet Coke?" while deciding what to do with the product imagery.

Surprisingly, the concept, color, and imagery execution I came up with were completely out of the box for the account and made the team a little nervous. However, to everyone's astonishment, the client approved my collage art and included them as downloadable printable posters for Diet Coke's VIP Program on their web platform. It proved to be a huge win for the client, my team, and the agency!